Privacy Policy

Alder Road Group Pty Ltd (ACN 169 901 884) trading as Alder Road (“Alder Road”, “we”, “us” or “our”) is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) (“Privacy Act”), the Australian Privacy Principles set out in the Privacy Act (“APPs”) and this Privacy Policy.
Alder Road provides event organisation services, venues and event facilities, hospitality and catering services and related consultancy (“Services”). This Privacy Policy explains how we manage your personal information (that is, information or an opinion about you, whether true or not, which identifies you or from which your identity is reasonably identifiable), including our obligations and your rights in respect of our dealings with your personal information.
We will only collect, hold, use and disclose your personal information in accordance with this Privacy Policy. By using our Website and/or Services, you are consenting to the terms of this Privacy Policy.

Alder Road provides event organisation services, venues and event facilities, hospitality and catering services and related consultancy (“Services“). This Privacy Policy explains how we manage your personal information (that is, information or an opinion about you, whether true or not, which identifies you or from which your identity is reasonably identifiable), including our obligations and your rights in respect of our dealings with your personal information.

We will only collect, hold, use and disclose your personal information in accordance with this Privacy Policy. By using our Website and/or Services, you are consenting to the terms of this Privacy Policy.

Types of personal information we collect and hold

Some examples of personal information that we might collect and hold include:

your name, email address, residential address, phone number and date of birth;

your business details and billing and invoicing information;

your event-related information such as event date, location, guest numbers and service requirements;

information included in correspondence and communications with us;

the date and time of your visit to our website at https://alderroad.com.au/

the pages on our Website that you visit;

your domain name, IP address and location information from a mobile device or browser;

links from other websites that you have accessed in order to visit our Website;

statistical information which analyses your online and offline preferences, habits, movements, trends and other information for statistical purposes;

if you apply for a job with us, your curriculum vitae and any employment-related verifications and checks including but not limited to a police check and working with children check; and

information provided by you in the course of engaging our Services, for example your dietary and accessibility requirements.

We may also collect and hold sensitive information about you, including your racial or ethnic origin. We only collect sensitive information about you with your consent, or otherwise in accordance with the Privacy Act.

How we collect your personal information

Where reasonable and practicable, we will collect your personal information directly from you. For example, we may collect the personal information you directly give us through some of the following means:

when you visit our Website or download any information from it;

when you visit or connect with our social media accounts;

when you engage us to provide you with Services;

when you contact us by email, phone or through our social media accounts;

when you have a meeting with us;

when you subscribe to our direct marketing list;

when you enter one of our competitions or trade promotions;

from correspondence (whether in writing or electronically);

when you complete one of our customer satisfaction and market research surveys;

when you apply for a job with us; and

as otherwise required to manage our business.

We may also collect personal information that we request from you regarding your use of our Services or that we collect automatically from your visits to our Website

We may collect personal information that has been collected from a third party or publicly available source. This will likely occur in instances where you have consented for this collection or you would reasonably expect us to collect your personal information in this way and it is necessary for us to collect this information for a specific purpose.

Unless it is impractical to do so or otherwise required by law, you have the right to not identify yourself or use a pseudonym. However, this may restrict our ability to deal with you and provide our Services to you.

Automated decision making and use of AI

As a general rule, we only collect and hold personal information which is relevant to our operations and provision of the Services including, but not limited to, sales, marketing, administration and business development purposes.

We may collect, hold and use your personal information to:

verify your identity;

offer and provide you with our Services;

manage and administer those Services;

communicate with you;

improve our Services, customer service and the development of the Website;

process your authorised transactions for our Services;

administer a competition, trade promotion, survey or other Website feature;

enable pixel tags so that our emails are delivered in a readable format and we are informed if an email that we have sent to you has been opened;

comply with our legal and regulatory obligations; and

otherwise manage our business.as otherwise required to manage our business.

We may disclose your personal information to:

our employees or to a related company;

administrators who assist in the administration of your account from time to time;

third parties which assist us in providing our Services;

a third party website when you have clicked on a link from our Website consenting for your personal information be sent to that website;

a third party in the event of negotiating a sale of the Alder Road business, provided that suitable non-disclosure agreements have first been signed by that third party;

sponsors or organisers of a competition or trade promotion to allow them to collect information about the entrants or award the prize of the competition or trade promotion;

anyone that you have given us permission to disclose it to; and

anyone where we are required or authorised by law to do so, including, but not limited to, professional advisers, regulators and law enforcement agencies.

We will not use or disclose your personal information for any other purpose unless you have consented to that use or disclosure.

Our purposes for handling your personal information

We use computer programs to make or assist with decisions that might affect your rights or interests. These decisions include:

automatically triaging and prioritising your enquiry for our Services;

routing your enquiry to the most appropriate team member;

generating indicative quotes and recommending menu, package and service options based on the details you provide and our past service history;

checking availability for Services and allocating operational resources (including staffing, delivery time windows, equipment and suppliers);

assisting with workforce decisions such as screening and shortlisting you as a candidate for a role; and

detecting and preventing fraud, spam or security-risk activity.

We will use and disclose the kinds of personal information mentioned above in the operation of computer programs.

We may also use and disclose the same kinds of personal information in our day-to-day operations, including to adapt, predict, recommend and personalise processes using artificial intelligence (“AI”) technologies. We may use AI technologies during:

our customer service and enquiry handling processes (including live chat and email support, drafting responses and summarising interactions);

our sales and marketing processes (including audience selection, lead scoring, content drafting and performance analysis);

our event planning and operations processes (including forecasting demand, optimising rostering, supporting inventory and procurement planning); and

our back-office administration processes (including document processing, invoice and payment reconciliation support and reporting).

Your personal information may be disclosed to service providers that we engage to provide us with and conduct AI, and other persons involved in our use of this kind of technology including developers or owners of the technology.

Protection of personal information

We will hold your personal information securely in either a physical form or in electronic form on our secure servers. We will take all reasonable steps to protect personal information against unauthorised access, modification, misuse, disclosure or loss through physical restrictions and password protection for accessing electronic IT systems. If you provide paper-based documentation, we may retain the paper documents in addition to saving copies in an electronic format.

We will endeavour to ensure that our service providers have protection for electronic IT systems and other necessary restrictions, our staff are trained regarding security of personal information and their access is restricted where necessary, and will destroy and de-identify the personal information once it is no longer required.

Direct marketing

We may also use your personal information for purposes other than the primary purpose for which we collect it, including the purpose of direct marketing. We may provide you with information about new products, services and promotions either from us, or from third parties which may be of interest to you.

We will not disclose your personal information to third parties for marketing purposes without your consent.

You may opt out at any time if you no longer wish to receive commercial messages from us by making a request to us (by contacting our Privacy Officer, whose contact details are below). Alternatively, you can follow the steps to unsubscribe which are set out in the direct marketing communications. We will use reasonable endeavours to remove your personal information from the direct mailing list within a reasonable period of time from receipt of the request.

Cookies

A cookie is a small text file stored in your computer’s memory or on your hard disk for a pre-defined period of time. We use cookies to identify specific machines in order to collect aggregate information on how visitors are experiencing the Website. This information will help to better adapt the Website to suit personal requirements. While cookies allow a computer to be identified, they do not permit any reference to a specific individual. For information on cookie settings of your internet browser, please refer to your browser’s manual.

Accessing and correcting your personal information

You may contact us to request access to the personal information that we hold about you and/or to make corrections to that information, at any time, by contacting our Privacy Officer, whose details are set out below. We will respond to all requests for access to or correction of personal information within a reasonable time. If we refuse access, we will provide you with a written notice stating our reasons for refusing access. We may seek to recover from you reasonable costs incurred for providing you with access to any of the personal information about you held by us.

We are not obliged to correct any of your personal information if we do not agree that it requires correction and may refuse to do so. If we refuse a correction request, we will provide you with a written notice stating our reasons for refusing.

Overseas transfers of personal information

Personal information is stored in databases operated by Alder Road in Australia. We may share that information to our affiliated companies or associated businesses who are contractors or service providers for us located in Australia, Ireland, Estonia, Netherlands, Philippines, United Kingdom and United States of America.

We will only transfer personal information outside Australia to a third-party recipient if the recipient of the information agrees (or is compelled) to comply with privacy policies that are in accordance with (or are more stringent than) the APPs.

Complaints

If you have any questions, concerns or complaints about this Privacy Policy, or how we handle your personal information, please contact our Privacy Officer, whose details are set out below.

In dealing with your complaint, we may need to consult a third party. Our Privacy Officer will acknowledge any complaints received and provide you with an outline of the process and timeframes for responding to the complaint.

If you are not satisfied with the handling of your complaint, you may contact the Office of the Australian Information Commissioner:

Office of the Australian Information Commissioner
GPO Box 5218
Sydney NSW 2001
Telephone: 1300 363 992
Email: enquiries@oaic.gov.au

Privacy Officer

Our Privacy Officer’s details are:

The Privacy Officer
Alder Road Group Pty Ltd
Email: mali@foodrascal.com.au

Changes

If we decide to change our Privacy Policy, we will post an updated copy on our Website.

The last update to this document was in January 2026.

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Unit 10, 77-79 Bourke Road
Alexandria 2015
New South Wales

Across the many First Nations Countries where we live and work, we acknowledge Aboriginal and Torres Strait Islander peoples as the strong, resilient and resourceful custodians who have shared their culture, food, stories, and songs for generations. We honour the deep traditions of nourishment and gathering that have been practiced on these lands for tens of thousands of years, foundations of the hospitality we aspire to uphold today. We pay our respects to all Elders past and present.